Is Your Brand Telling The Right Story?
You know you have a great product or service. And you may have lots of facts and figures to back up why you’re the best. But throwing data at potential customers (even if it’s truly impressive data) won’t move them to buy. That’s because people don’t respond to logic. They respond to emotion. That’s why you’d better get good at storytelling—fast.
“Stories create emotion, and emotion is what people remember,” says Justin Champion, author of Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way. “They help you engage and, more importantly, teach your audience. If you don’t tell a good story, your message will be lost in the media jungle.”