You may have encountered “The Angry Employee” spouting barbs and insults from their cubicle back when you were at your 9 to 5. You know the type. They kicked the table during meetings, slammed down the phone after a misunderstanding with a client, or bullied their fellow coworkers into fear and submission.
Inbound Business: How To Succeed In An Age Of Buyer Control
5 Simple Ways to Make a Good First Impression
BY CATHERINE VANVONNOIN LEAD — 25 JUN, 2018
Is Your Brand Telling The Right Story?
You know you have a great product or service. And you may have lots of facts and figures to back up why you’re the best. But throwing data at potential customers (even if it’s truly impressive data) won’t move them to buy. That’s because people don’t respond to logic. They respond to emotion. That’s why you’d better get good at storytelling—fast.
“Stories create emotion, and emotion is what people remember,” says Justin Champion, author of Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way. “They help you engage and, more importantly, teach your audience. If you don’t tell a good story, your message will be lost in the media jungle.”
Dedicated employees are essential to success. Anyone can say they are highly skilled, but if employees lack a congruent vision and determination, it can be detrimental for a business.
To succeed in a business environment, employees must have two qualities: enthusiasm and flexibility. They must be ready and willing to work in the trenches right next to you. Like the saying goes, hard work beats talent when talent doesn’t work hard. As a business leader, I’d rather take a determined individual with some experience over an experienced candidate with no enthusiasm.
The business battlefield involves a lot of sacrifices, hard work and important decisions. Talented individuals who believe in the vision — not just their paychecks — can make a tremendous difference.
Hire employees that love their jobs